Wednesday, July 31, 2019

Feasibility Study of a New Hotel in Moscow Essay

You have been contacted by the Chief Executive Officer (C. E. O. ) of the company to conduct some research into the opportmoduleies for hotel expansion in the developing nations of the world. The new C. E. O. believes that global expansion must be furthered. However, the C. E. O. wishes to update their knowledge of the differing nature of regional operations. They wish to reassess the characteristics of the regions with regards to potential investment. The C. E. O wants information from the different regions in order to: * Analyse & evaluate the profile of the hotel industry in a chosen region. * Compare & contrast the differences and similarities in the management of hotel operations in that region. * To gain a deeper understanding of the challenges that each region presents to the international hospitality operator. * To assess the relative merits of expanding in one district compared to another in that region. The C. E. O. ants you to â€Å"Evaluate the opportmoduleies for success for (any type of) hospitality expansion and assess the pitfalls that a potential investor should be aware of before entering the market of your choice. † The C. E. O. expects you to construct a report that demonstrates evidence of research, the use of academic theory and commentary of your findings. The report should outline the region you are investigating and highlight the salient issues that should be considered when developing in this region. You must prepare a strategy for development given the evidence you have provided and the argument you have constructed. There should be evidence of research and an extensive reference list to highlight the research you have undertaken when constructing this report. You must also prepare a verbal presentation based on the salient points of your report findings and attempt to recommend strategic options open to the C. E. O. Region chosen Russia Moscow Building a restaurant

Tuesday, July 30, 2019

Memorable event in my life Essay

Very often people don’t remember their day-by-day routine, but if something unusual or extra ordinary happens. It can be memorable and remarkablefor the rest of their lives. For me, such remarkable event was the light show of dancing fountains. I saw this show for the first time when I was 10 years old. Since that time I saw shows like that several times, but the feelings of the very first time are still in my haert and they are unforgettable. The show had to start during sunset, and since it was arranged on the bank of the rive on a hot summer day everything around bacame pink. Trees, river, air, people around -everything was paintad with a tender pink colour. That day was extremely hot but in the evening the air turned to be fresh and clean. The blowing breeze was very pleasent. The show was delayed. At first we were nervous about that, but now I understand that it was planned ahead and we were really lucky to see the sunset. Very soon it became darker and at last the show started. The show was accompanied by modern music and the fountains really danced and people danced too. Everybody was so excited! I convinced my freind to go with me, which was not easy because she didn’t want to join that â€Å"crowd†( as she called all the people at the show). But thanks to that evening we becam e much closer and that was an event we remember and recall very often. I would recimmend to those who didn’t see dancing fountains to have a chance and see them! It was an unforgettable, remarkable event.

Monday, July 29, 2019

Impact of Internet Usage On the Tourism Industry Essay

Impact of Internet Usage On the Tourism Industry - Essay Example The research identifies that there is strong evidence that the Internet usage shapes the context within which people plan their holidays and make bookings. This is due to some push and pull factors on the part of consumers as well as some industry-wide factors that have evolved over the years. This paper makes a conclusion that the main push factors for the use of the Internet in holiday planning and booking include convenience, completeness, comparability, accuracy and discounts and the reflection of contemporary values of individualism. There are other pull factors which mainly relates to the structuring of tourism entities that encourages the use of the Internet to plan and book tours. First of all, for competition purposes, most firms utilise the Internet and other forms of online communication to share information with clients and also pursue their quest for survival. Secondly, there are search engines that makes it convenient for potential tourists to acquire information and also for tourist operators to share their information. Due to the fact that there is a lot of cooperation in the tourism industry, most information about tourism destinations are online. And this again causes planners and bookers to go online to get more information about the destinations they ho pe t visit. Therefore, it is apparent that the Internet shapes the context for business in the tourism industry and this in turn gets workers and consumers to visit the sites and plan real and actual visits to sites of interest.

Sunday, July 28, 2019

Alexis de Tocqueville, Democracy in America Vol II, Part 1, Chap 1-11 Essay

Alexis de Tocqueville, Democracy in America Vol II, Part 1, Chap 1-11 - Essay Example Alexis believes that the doctrines and methods of Descartes, Luther and Voltaire are applied best in America (Gutenberg). Although Americans are more liberal in thought and practice yet Christianity holds a mystical power; with politics or laws not affecting change on the religious beliefs (Gradesaver). Alexis regards that Americans are deep rooted in their ideology because they have not gone through any democratic revolution, thus no major shift in their ideological concepts has resulted (Tocqueville). Alexis says that societies only prosper when they have thoughts, ideas and actions that they have in common, and commonalities result from common belief systems and not following individual paths (Gradesaver). Tocqueville suggests that man does not have enough time to define and explain all the truths on his own and thus has to believe already established truths, which have either been established by people of superior intellect or by societies (Gutenberg). He thinks that every man’s intellect complies with the higher authority to a varying degree; no mind can be completely independent and free of all authority (Gradesaver). American people are more apt to believe in religion due to the majority of society believing in it, as the majority of people are believed to have equal capability of believing the truth thus; religion finds its strength based in public opinion (Tocqueville). Alexis believes that the tendency of American people to investigate every truth independently; unconsciously leads them to reverting to the behavior and attitudes of mankind and thus a generalization of views emerges (Tocqueville). Americans believe in equality which gives birth to generalization; the English are more inclined towards an aristocratic way of life, thus leading to particularity and negating individuality (Gutenberg). On the other hand, according to Tocqueville, Americans do not revert to

Saturday, July 27, 2019

Discuss the importance and role of Corporate Social Responsibility in Essay - 1

Discuss the importance and role of Corporate Social Responsibility in event management in the 21st Century - Essay Example The complexity of cooperate social responsibility has attracted many scholars from all fields in an attempt to describe its many aspects. This essay will discuss some of the impact that cooperate social responsibility has effected in the economic and management strategies. It will also check on the various roles and importance in event management. It creates awareness on the various models of responding to various problems (Hopkins, 2006: 10). Different institutions have used this strategy with the emergence of globalization, which has raised the needs of the business to diversify with the diverse cultures, and the geographical settings that it serves (Horrigan, 2010: 352). Application of the strategy has helped create competition among event planning institutions serving the customer’s needs effectively and enhancing the sustainability of the enterprise (Jones, 2010:25). Institutions that apply this strategy have been able to diversify their services. This depends on differen t factors like the geographical settings hence increasing the country’s demand to serve the emerging social demands. ... The morals, standards, and monitoring the general plans of the people to ensure no tragic flaws experienced as after effects (Mullerat, 2010: 144). The society recognizes the enterprises need for to maximize on their profits, but still on the same, it demands the enterprise to intervene on other matters that affect the society. This helps enhance the impression of the society to increase their abilities of gaining profits from the public and globalizing their event organizing activities (Hopkins, 2006: 15). In addition, by interacting with the various societies the enterprise gets to interact with different cultures, which enhance its ability to satisfy the diversifying demands in the international market. With globalization, no enterprise should for-go cooperate social responsibility with the aim of addressing the urgent issues in the international market. Event managers need creativity and new strategies that are attractive to consumers. By applying the cooperate control strategy w hich has tremendously improved in the 21st century to satisfying the demands of their consumers. The extended environmental boundaries to serve and the diversified social cultures to interact with have raised the need for creativity on any organization in branding its products. Social responsibility may involve getting ideas from the public, or financing and supporting other creative enterprises and giving them rewards or collaborating with them (Zu, 2009:115). This may help bring about a change of ideas and do away with some of issues such as outdated products, which would have been modified to suit the revolutionized times and create impact on the environment and

Friday, July 26, 2019

Why did God become man in Jesus Christ Essay Example | Topics and Well Written Essays - 2000 words

Why did God become man in Jesus Christ - Essay Example How the death of Jesus Christ, as a man, could become an act of redemption for all human beings is further explained by St. Athanasius. It is revealed that â€Å"in His death all might die, and the law of death thereby be abolished because, having fulfilled in His body that for which it was appointed, it was thereafter voided of its power for men.† And this became the completion of a circle that started when man was banished from the Garden of Eden with the cure of death fallen upon him. And this is why as Corinthians 15:22 says, â€Å"in Adam, all die† but in Jesus, all resurrect. Such an intervention by God became imperative just because man had once â€Å"shared the nature of the Word† but the same man was now the slave of corruption, made so by the â€Å"deceit† of the devil. As the second coming of Jesus as indicated in the Messianic prophesy, is to impart the â€Å"final death blow† to Satan, this second coming in all possibilities will not be in the form of man again. The Revelation 001:007 of the Bible has made a record of this second coming and has said, â€Å"behold, he is coming with the clouds, and every eye will see him, including those who pierced him.† From the allusion to the clouds, it is clear that Jesus is not coming the second time as a man, a mortal. Hence it has to be concluded that only the first coming of Jesus is the first and last instance in which he is coming as a mortal. This is the real rarity of the situation.

Ethics in decision making Assignment Example | Topics and Well Written Essays - 500 words

Ethics in decision making - Assignment Example Moral development of the charactersAccording to moral standards, we can rate the characters from the highest to the lowest as follows: the second hermit, the boy, the first hermit, the girl and lastly the captain. The moral development of the girl is questionable but to some extent it depends on the advice she gets and the critical decisions she has to make, in this case, visit the boy for one more last time, before he goes on a long journey (Polillo, 2015). The girl does not quickly accept the offer the captain but after the advice of the first hermit especially on sacrifice, she decides to visit the boy at all cost even though this will affect her moral standing. The boy shows great moral development and his inquiries from the girl how she came through she had no money. The boy hears her answer, refuses to be associated with, and breaks their relationship. The boy exhibits moral uprightness in that he leaves the girl because she has lowered her morals in accepting the captainâ€⠄¢s offer. The second hermit is morally upright in that he helps the girls with no strings attached when compared to the captain. The captain has low morals in that he opts to spend the night with the girl in exchange for transportation to the boy's island. The shows courage and thus confident in that she goes against all odds to get to meet with the boy. She consults the first hermit than the second hermit and does not give up on her quest to meet the boy even when the captain wants her to compromise on her values.  

Thursday, July 25, 2019

Alzheimers Disease Essay Example | Topics and Well Written Essays - 750 words

Alzheimers Disease - Essay Example The frequency of AD increases with each adult of decade life, reaching 20-40% of the population over the age of 85 (Fauci et.al, 2008). It is present in approximately 3% to 11% of people older than 65 years of age and in 25% to 47% of people older than 85% (Seidel et.al, 2006). The cognitive changes with AD tend to follow a characteristic pattern, beginning with memory impairment and spreading to language and visuospatial deficits (Fauci et al., 2008). Initially, patients present with "forgetfulness", with them having difficulty remembering recent events or names of familiar people. However, as the disease progresses, their cognition is affected and they no longer think clearly. Eventually, language deficits will present as problems in speaking, understanding, reading, or writing. Problems with simple activities of daily living (ADL) such as dressing, eating and solving simple calculations will soon follow. The most important risk factors for AD are old age & a positive family history (Fauci, et.al, 2008). The risk for AD increases with increasing age and although the most cases do not show an inheritance patter, there is Familial Alzheimer's Disease which is an inherited and rare form of this disease, occurring at an earlier onset. ... Females are affected more than males. At present, the only way to definitely diagnose Alzheimer'sis through a brain autopsy but for living patients, physicians can correctly diagnose Alzheimer'sdisease about 90 percent of the time based on mental and behavioral symptoms, a physical examination, neuropsychological tests and laboratory tests (Alzheimer's Disease Research, 2008). A thorough subjective and objective assessment is pertinent to do in a patient suspected of having AD. Signs and symptoms experienced by the patient, especially of mental and behavioral deficits, and a complete family history should be obtained from the patient. Physical examination and neuropsychological examinations are also performed to confirm or rule out any pathology causing other types of dementia. Brain scans such as MRI and CT Scan can show characteristic structural changes present in Alzheimer's disease as well as rule out brain tumors or ischemia as the cause for the dementia. EEG can also be performed to measure the brain activity of the patient. Neuropsychological examinations include the Mini-Mental Status Examination (MMSE), to help confirm that the patient is experiencing problems with intellectual functions (Alzheimer's Disease Research, 2008). Patients who have a family history should undergo tests in their early 30's to 40's and as a general screening, older population, especially those with initial symptoms should have Health Assessment 4 themselves tested in their 50's or 60's. The tests can be repeated every 6 or 12 months, to verify the degree of progression of the dementia. Non-pharmacological prevention strategies include early prevention and lifestyle modification. Proper diet, regular exercise

Wednesday, July 24, 2019

Engaging in CSR Activities for Starbucks Research Paper

Engaging in CSR Activities for Starbucks - Research Paper Example The company is headquartered in Seattle and has more than twenty thousand stores in different locations of the world. The coffee chain along with the main product coffee which comes in various forms also serves snacks and pastries. The stores sell packaged food as well as other merchandise that are used as materials for the promotion of the brand like coffee mugs (Pendergrast 133). Though mostly based in the US, Starbucks has ventured into the other countries as well like Japan, Canada, South Korea, Thailand, Mexico, Germany , China and many other countries. The company over the years of its existence has taken part into various CSR activities which has brought the brand into the limelight. These activities have varied across the various social issues including environmental protection, caring for the coffee producers, practicing fair trade as well as selling products for the sake of collecting money for children in need (Warner 1). Issue Identification The company as a part of its e nvironmental sustainability measures started the use of the paper cups which were claimed to be made of the recycled paper. Thus the food and the beverages were coming in contact with this recycled paper cups. These recycled materials were being used not only in the cups but also in the in the cardboard carriers and the napkins. The company claimed that it would have a direct impact on the environment and would be able to save almost 5 million pounds of tree fiber every year (Tice 1). This was a positive step on part of the company from the sustainability point of view. However, the company came across a lot of controversy since the cups are made of materials that have been used before by other customers (Taylor 49). Thus there were hygiene and safety issues relating to the use of such used materials. It was claimed by a set of people that Starbucks had not taken the permission of Food and Drug Administration before taking such a step that could harm the health of the consumers. Thu s the question that came up was how much Starbucks was being able to deliver the social responsibility goals that it had set and what were the consequences of the steps taken. Issue significance The issue is important from various respects because the health of the customers of Starbucks were at stake. First of all, the cost that was incurred by the company in the process of recycling was pushed to the customers who were buying the coffee. If it was a case of CSR then the recycling cost should have been borne by Starbucks. But the activist groups were of the opinion that the company evaded such costs. Secondly, the material that was used by one individual was given to another person (Bryant 173). This could lead to various health problems that would not comply with the hygiene standards. Thirdly, the company had not taken the approval of the FDA which was mandatory on part of the company. Finally, the customers’ opinions were not considered while taking this decision of imple menting the use of cups made of recycled paper (Locke and Latham 73). Thus from the economic, legal, social, moral and ethical point of view the step was not appropriate. Identifying the stakeholders In order to identify the stakeholders and their relative interest and power in the issue a stakeholder map has been drawn and their relative importance has been plotted as below.

Tuesday, July 23, 2019

Fundamental of Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Fundamental of Marketing - Case Study Example It expanded into the European market by acquiring Elkjop, a leading Nordic retailer, and this led to further growth of the business. Further acquisitions include UniEuro in Italy, and other acquisitions in Ukraine and Russia. In Russia, Dixons explored a joint venture with an existing ElDorado, but decided not to pursue the joint venture (Jobber & Ellis-Chadwick, 2012, p, 66). Dixons Retail Plc expanded into Ireland, Greece and the Czech Republic to become Europe’s largest specialist electrical retailer and services company (Jobber & Ellis-Chadwick, 2012, p, 66). All along, Dixons Retail Plc has developed a robust business model, in which the customer has not always been in the heart of the company’s business planning. Initially, the group’s competitive position was focused on the product-focused approach. The company used the ‘stack-em high—sell-em cheap’ positioning statement (Jobber & Ellis-Chadwick, 2012, p, 66). The company’s produ cts were sold in brightly coloured stores that attracted customers by being packed with new and exciting electrical goods. Customer satisfaction was not a central focus to this strategic approach; hence it was overlooked (Jobber & Ellis-Chadwick, 2012, p, 66). However competitors had not missed out in this aspect. Given the marketing environment, Dixons Retail Plc had to devise a marketing strategy to maintain its market share, and even perform better in the market. A formal marketing planning process outlines how the elements of a marketing mix will work together to ensure maximum effectiveness (Grensing, 2013, p 21). The marketing planning process defines marketing goals. It also outlines the strategies that will be used to meet the marketing goals and the tactics, which will be implemented to achieve the marketing strategies (Grensing, 2013, p, 21). Dixons Retail Plc, when devising its marketing strategy, applied a formal marketing planning process, as described next. First, Dixo ns Retail Plc formulated a mission statement by devising a meaningful statement of the purpose and direction of business. The company devised a transformation strategy which would include the customer at the heart f the business. This approach was to be guided by a new positioning statement ‘bringing life to technology’ (Jobber & Ellis-Chadwick, 2012, p, 67). According to McDonald and Mouncey (2011, p, 27), a strategic marketing plan should begin with a mission or a purpose statement. Therefore, Dixons had formulated a new mission or purpose statement to set objectives that its new marketing planning process had to achieve, in the form of a transformation strategy. Second, there were overall objectives that were meant to shape Dixons Retail Plc’s marketing plan or transformation strategy. In this case, Dixons Retail Plc had five, clear objectives for its strategic plan. The objectives include that of laying focus on the customer (Jobber & Ellis-Chadwick, 2012, p, 67). Therefore, Dixons retail Plc was to put the customer at the heart of the business, in devising its strategic marketing plan. Another objective that Dixons Retail Plc set to achieve was that of focusing the portfolio on winning positions (Jobber & Ellis-Chadwick, 2012, p, 67). Thus, the company’s strategic marketing plan would involve investing in areas or markets where it would be assured of obtaining and retaining many

Monday, July 22, 2019

The Black Balloon Essay Essay Example for Free

The Black Balloon Essay Essay INTRODUCTION: The Black Balloon directed by Elissa Down is a film about a family living with an autistic son. Throughout the movie, Thomas feels embarrassed being Charlie’s brother, he feels left out not only at school but at home too. Thomas is the main focus of not fitting in but he is not the only character that feels like he doesn’t belong. Thomas’ brother Charlie may not be able to act or speak like other people do but Charlie still has feelings and does feel out of place by having a disability. The family also as a whole deals with judgemental neighbours and people always staring and judging before they know the full situation. Thomas is not the only one dealing with issues and feeling like the odd one out, other characters have the same feelings too and hopefully they can work them out together along the way. PARAGRAPH 1: Thomas not fitting in Throughout ‘The Black Balloon’, Thomas is the odd one out. Starting off as the new kid at his new school where Thomas is already feeling like a fish out of water. Barely able to swim, hand held camera shots go under and above the water showing that swimming in a struggle for him. A mid shot is also shown of a group of students grouped together and Thomas is separate on the side showing he is isolated from the people at his school. Not only is Thomas left out at lifesaving classes but at home too. In the film camera shots are used to show how Thomas feels when his parents put Charlie, his disabled brother’s needs first. When Thomas asks for the milk we see a mid-shot of the milk bottle with Thomas in the background. The milk bottle does not move because Charlie needs attention and Thomas continues to look at the bottle, looking very upset. Thomas is so ashamed of Charlie having a disability and this was demonstrated when he uses words to describe Charlie like â€Å"He’s a freak†. This also becomes clear when Thomas sees a group of students making fun of the Autistic bus, a far away camera shot is captured, showing that Thomas is feeling embarrassed by his brother because he is  different. By t the help of Jacki, she lets him understand and accept his brother and lets Thomas realise that he is never going to change and should start accepting Charlie for who he really is. PARAGRAPH 2: Charlie not fitting in Charlie has been autistic his whole life and he can’t control his actions and communicate in the same way as others. Even though having someone in your family with a disability would be very hard and stressful, the film tells the audience that it isn’t Charlie’s fault he acts this way. ‘The Black Balloon’ makes the viewer realise that Charlie is still a person and has feelings. Charlie may always be the centre of attention but at times he knows when he doesn’t belong. This was revealed when Charlie visit’s Thomas school and automatically feels out of place. Other students call things like ‘spastic’ straight to Charlie face, making him feel uncomftable and scared. Just because Charlie has a disability, doesn’t mean he’s not human. All people have feelings and emotions and although he may not be able to express himself like others, he can tell when he is different or feeling left out. PARAGRAPH 3: Family not fitting in From the moment the Mollison family move into their new home, they are judged almost instantly due to Charlie being different. Close up shots of the neighbours looking through the windows and through their fences judge the family without knowing the full reason and situation. Neighbours judged the family by asking Thomas questions like â€Å"Why’s your brother a spastic†. Also when Charlie has a tantrum at the supermarket we see long shots of other shopper’s faces as they go in silent and stare on with interest and amusement. These shots were effective in showing society’s attitude towards Autism because they show the looks that families with autistic children have to deal with. There is a lot of judgement from the public which the Mollison’s have to deal with being silently judged by the public nearly every day. CONCLUSION: Thomas is one of the main focus’s of being left out but other characters like Charlie and the Mollison family as whole also may feel out of place at  times. Thomas feels left out by not being able to swim and but by the end of the movie he achieves his bronze medallion. Thomas also feels ashamed having Charlie has a brother but he learns to accept Charlie for the real him. Charlie feels out of place when visiting the school and always being the odd one out, He may not be able to speak but you can tell by his emotions that he still has feelings. The Mollison family gets judged massively and this becomes clear when the general public stops and stares without knowing the full situation. ‘The Black Balloon’ shows that not everyone fits in but by the help of other characters and learning, they can all work together and not end up caring what other people think of them.

International marketing management

International marketing management Understanding the culture in a country or region in which we are doing business is a critical skill for the international business person. Without this knowledge, a successful outcome to the business venture can be in jeopardy. Culture is the quality in a person or society is regard to excellent in art, manners etc. Definition of culture: culture is the identity of a nation; culture is the achievement deposit of general knowledge, religion, hierarchies, belief, values, and experience by a group of people in the course of generations through individual and group striving. Culture is a perception. Its not something that physically touched or seen. Culture is the environment and relation between one with other. Culture is communication and communication is culture. Different culture: we can describe the culture differentiation by related cultures, Psychology and culture. Culture differences vary on people behaviour, attitude, religion and experience. Related culture refers to that different nation management based on its cultural attitude; Cultural system makes management its own differentiation between others. Psychology and culture is the behaviour or thinking differences between others, for example, village cultural people normally their profession is farming and when they try to do any business or something their thinking starts from farming that how to grow more crops because its their main profession culture and the other hand the people who buy the crops they will try to improved the business and their thinking will get more crops in cheap price or they can sell that in high price in the market. Culture and business behaviour, Business policy or style are based on culture, business works run their own cultural way. Without the cultural attitude a good business run is impossible. In different culture business behaviour is vary on its cultural attitude. How the affect of culture on marketing policy: differences of culture is important to know for a multinational firms, its provide the knowledge of innovation and the policy of marketing. Marketing based on cultural equality with the good quality of brand that can fulfil the cultural demand, cultural needs its important to know for marketing without gaining the knowledge marketing will unimpeachable. The brand loyalty is important for marketing if brand loyalty does not stay longer the marketing will unaffectable. High quality of brand is the key of marketing and culture helps to learn to take brand on the desire position. Brand loyalty reflects its cultural differentional value. Cultural knowledge helps marketing to get the relation with the consumer. Consumer satisfaction is the important part of marketing by providing good brand and keeping brand loyalty is the result of customer in return. In different culture there is different way of marketing in western marketing like such as l eafleting, advertising etc. Marketing is important to keep the customer informed about the new brand and upgrading quality and also new offers that helps to keep the relation with the customer. Good marketing is also the key of good business. According to Nakata and Sivakumar (2001) suggest that the implement of marketing concepts can be expressed in the generation, dissemination, and national culture. International marketing affect on culture: culture nature assess to managers is essential for international market. We explain the affectedness in eight categories is below. Language is very important for communication and communication is the important part for marketing. In global marketing the languages may vary use difference languages. In marketing it is very important to make customer understand that what the product we are trying to sell. In this case language is very important, customer will not talk on my language, I have to talk on customer language to explain them the features of the product. Religion is another nature of culture. Organization needs to make sure that the products and services are not unlawful; distasteful to local nation otherwise it will lose its market position and the demand. For an example, In Arabic countries if we try to marketing wine, beer or any kind of alcohol, the market value will very poor and it might get the cultural reaction. Religion is people believed, that people respect and no one wants to go beyond their religion. So in international marketing a marketer must have to be careful about the religion on his marketing process. Values and attitude vary between nations, so before to take a product to other culture or nation we have make sure that it does not make affect on their tradition and dignity. For example in china Nike TV was manufactured by US was banned because to advertise the TV they animated a cartoon of kung fu masters and dragons and Chinese people didnt except that because they thought it was insult on their nation dignity. Education in international market will vary. In international marketing is important to know the nations education level and the percentiles of educated people. Where the literacy level is low there advertising on the news paper or on magazine will not that affect able. To marketing on that nations radio or TV advertising will be much affect able. Media plays an important role on this ground and in high literacy culture newspaper or paper leaflet plays royal role. Social organizations are how a nation is organized. For example, whats the position of women in this society, how is the country governed or civilized. Technology and Material Culture are also important for international Marketing. The value and the power are use for the product that must be affordable, using developed technology the cost can be reduce and also the quality can improved. The product or service has to be in low cost that all classes people are able to buy that. Law and politics will vary in different nations. For an example, in some countries the society based on democratic marketing and on the other hand in Arabic country the marketing is based on Islam and shariah tradition. A marketer has to follow the law and politics to be the gainer or otherwise it will lose its interest. Aesthetics will vary in our sense, taste etc. For example, if something taste good or smell feels good or looks beautiful consumer will go for it again, but all the feature of the product must have to be good, if the one good and not the other it will not be success. International marketer is usually known to do marketing in more than one country. Now a days international marketer plays a important role in the globalization market and better marketing makes better demand. Marketing plays an important role in business and a marketer plays the lead role on this position and thats why experienced and knowledgeable marketer is demandable in the global market. Marketers use different techniques, different policy to get the brand in demandable stage in the market. According to Robert Guang Tian â€Å"It is important for the marketers know that there is no room for ethnocentrism in the 21st Century marketing practice.† Marketers will need to know how to translate an understanding of cultural differences into effective cross-cultural marketing strategies turning them into a direct plan of action. Cultural illusion is natural but to avoid the illusion a marketer must have to be experienced and knowledge about the culture differences. Illusion process in marketing: We can say a better marketing increased the product demand. As we know culture is the identity of a nation and marketing success is based on this identity. Global market has global nature. For an example, if we do marketing for wine in Arabic country it will not worked because all kind of alcohol is forbidden there because of those country are based on their religion Islam. Similarly if we think about marketing of any brand of cloths it also vary on different culture, different cultural people wear their traditional cloths like most of Asian women they would like to wear sharies rather than skirt or other dresses because of its their culture and they feel comfortable by wearing this on the other hand most of the western women even dont know how to wear a sharee they feel more comfortable by wearing jeans, skirt etc because of their culture. Global environment is global trade culture and organization has been trading with each other for centuries and thi s trade without marketing is unthinkable. How illusion creates on marketer: A marketer must focus on getting attention of customer because marketing is for customer without customer there is no marketing. Customers good relationship and keep them return is the marketer responsibility. Marketer have to make the customer understand that the features of the product, advantage and what the specialty on the product that helps the customer to buy the product but have to be able to reduce cost on customer demand -sometimes some of the environmentally preferred materials are more expensive but the firm have to finding ways through scaling the usage of some of these materials to reduce the cost and save money. Every decision start with a problem, a discrepancy between an existing and a desired condition and a smart marketer should know how to treat with those situations. Cultures are not converging. The prediction of a convergence of culturally different markets into a â€Å"one-world† culture that would facilitate standardization of global marketing activities has turned out to be an illusion. Culture does not support for marketing, the marketer have to do the marketing as the environment nature is. To marketing in a different culture a marketer must know the currency, the way of business, customer demand, how to keep the customer satisfaction, how developed service will better for this new environment, whats the different and special feature need to put on the product or services to make differences between others. A marketer has to be careful about customer demand and also the product quality because once it lost the customer demand and satisfaction; the product will be out market. Marketer has to gain customer trust by providing good quality. Cultural differences make marketer to take different strategy or policy. A smart marketer got thei r own policy or strategy to face the different culture. For an example, Recently Nike demands new rules on valuing business, the global chief executive of Nike, one of the most powerful retail brands in the world, has said that companies will have to find more sophisticated ways of judging value and impact on the environment if they are to resist being pushed around by short-term investors seeking a quick profit. The big challenges are twofold. First, moving more Nike business in to direct retail to the customer rather than wholesale supply. Second, tackling shareholder short-termism, which drive a focus on profit margins and bottom lines to the detriment of other considerations of social value post the 2008 crash. People prefer local brands. Typically home product and service is more affect able to the consumer than the foreign product. So some smart marketer does much advertizing and marketing about their product to get their local consumer keep in touch. Local brand is more cheap and reachable for the customer. For an example, Asian countries are famous for spices because of their weather support their cultivation thats why the spices so cheap and consumer reachable but in western countries the weather is not good enough for their cultivation, so most of the spices the import from other counties and this is expensive than the Asian countries and they are capable or expert to use the spices. Accordingly, not only does culture influence marketing; but marketing also influences culture. Marketers can act as agents of changes within a culture. For an example, Wang cares an American computer company was refused in united Kingdom to use their motto because of its name is sound too close of the word ‘wankers which is not good for a company image. A company name and product quality is the key of consumer response. Good quality always gets good response and off course to get the good response marketer plays an important role in marketing but marketer must have to respect the culture or the tradition and laws, without obeying that marketer will not get any space in the market so each marketer have to follow the rules of culture. To marketing a product in to a different culture marketer have to identify the needs of the culture, for an example, In Rajasthan is the one part of India which is full of desert most of the time the land is dry but if we think to marketing their for Umbrella or winter cloths like jacket the marketing will not that much profitable because this nature does not need this product. Marketing research method also creates illusion on marketer. A marketer has to research on the nations marketing strategy; marketing strategy will vary in different nations. Conclusion: In my point of view everyone like their products from their own perspective but the marketer have to make consumer understand how is the product and it going to be useful for them or not and a marketer have to be much smart to face all kind of situation.. So international marketing is very important for the global trade and to achieve the goal international marketing have the culture. Reference: 1. Chris Phillips, Isobel Doole, Robin Lowe, 1994, International marketing strategy: analysis, development, and implementation, p-90, published by routledge. 2. Retrieved 12th February 2010 from: http://www.tamu.edu/classes/cosc/choudhury/culture.html 3. Retrieved 16th February 2010 from: http://www.marketingteacher.com/Lessons/lesson_international_marketing_culture.htm 4. Retrieved 22th February 2010 from: Defining Cross-Cultural Marketing 5. Stanley J. Paliwoda, John K. Ryans, 2008, International marketing, p-582, published by Edward Elgar Publishing Limited. Bibliography: 1. Andrew Bard Schmookler, 2003, The illusion of choice: how the market economy shapes our destiny, published by state University of New York.. 2. George Silverman, The secret of word-of-mouth marketing: how to trigger exponential sales, 2001, Published by AMA publication. 3. Hans Muhlbacher, Helmuth Leihs, Lee Dahringer, 2006, International marketing: a global perspective, 3rd ed, published by Thomson learning. 4. Prof Jean-Claude Usunier and Julie Lee, 2005, Marketing across culture, 4th ed, published by Prentice Hall 5. Philip Kotler, Gary Armstrong, Veronica Wong, John Saunders, 2008, Principles of marketing, 5th European ed, published by Pearson Education Limited. 6. Robert Guang Tian, Ph. D, Associate Professor of Business Administration http://www.studyoverseas.com/america/usaed/crosscultural.htm [access 8th February 2010]

Sunday, July 21, 2019

Review of Hydro Boost Water Gel

Review of Hydro Boost Water Gel Neutrogena, a long visible player in the hair and skin care industry, has produced many products that has been proven to give positive results for clearer, softer skin and cleaner, healthier hair.  Ã‚   Hydro Boost Water Gel is one of the many products that promises better skin.   This is our review of Hydro Boost Water Gel. What is Hydro Boost Water Gel? Hydro Boost Water Gel is a unique skin cream made with purified hyaluronic acid that provides long-lasting moisture to dry skin.  Ã‚   Its noncomedogenic, oil-free formula is designed to be absorbed quickly into the skin to hydrate and seal in the moisture.  Ã‚   It dries to a matte finish so you can wear it underneath makeup and it will not clog pores. How Does Hydro Boost Water Gel Works? To get the best results from Hydro Boost Water Gel, you must first start with a freshly cleansed face.   Gently smooth on the cream onto the skin. The hyaluronic acid holds up to twice its weight in moisture which makes the skin feel plump and moist.  Ã‚   The glycerin in the cream helps to seal in the moisture molecules to keep it from evaporating from the skin.   Sealing the moisture in will help you to avoid the need to reapply the cream throughout the day.   Your skin will keep the hydrated, fresh feeling all day. The product is pale blue in color and it feels cool to the touch.  Ã‚   It has a crisp, aquatic scent with a cooling sensation when applied to the skin.   The product absorbs very quickly into the skin much like a gel, but it has the lasting properties of a cream. Hydro Boost Water Gel Pricing Hydro Boost Water Gel is available in many stores and online.  Ã‚   Amazon is selling a 1.7-fluid-ounce jar for $18.99. Who Made Hydro Boost Water Gel? Neutrogena, the self-professed number one dermatologist-recommended skincare brand, is the creator and distributor of the Hydro Boost Water Gel.   This company was founded in 1930 by Emanuel Stolaroff under the original name Natrone.   Years later, the company changed its name to Neutrogena, which is the name of its most popular bar soap.  Ã‚   It is currently a brand owned by the famous Johnson and Johnson Company and it manufactures and sells skin and hair care products in over 70 countries. Hydro Boost Water Gel Reviews The Hydro Boost Water Gel has been very well received amongst its customers.   On Amazon, it has a rating of 4.7 out of five stars and over 97 percent of the customers actively recommending it to others.   Many people have stated that they were very impressed with how quickly the cream absorbed into the skin.   They stated that the cream left no greasy residue and they could apply makeup over it with no problems.   They also stated that they did not feel the need to refresh the cream throughout the day, verifying that the cream lasts for all-day wear as advertised. Pros It is oil-free and will not clog up your pores Contains purified hyaluronic acid Has a very fast absorption rate Dries with a matte finish for wear underneath makeup Created by a company with a highly successful history with quality ingredients Has received very good ratings from customers There have been no reports of allergic reactions to the cream Cons This formula is tested on animals The amount of hyaluronic acid is relatively low compared to competing products on the market The jar packaging can create a hygiene and freshness issue with the product as it does allow the introduction of air into the cream, which could degrade the effective of the product and introduce bacteria into the jar regardless of method used to remove the product from the jar for use Should You Use Hydro Boost Water Gel? The Hydro Boost Water Gel is a moisturizing product that was created by Neutrogena, a juggernaut in the skin and hair care industry.   This product imparts moisture into clean skin and then seals in the moisture to retain hydration.   Many people have had impressive results using this cream, with most of them marveling at the speed of absorption of the cream into the skin.  Ã‚   Since this product is available in so many places, you should be able to walk into your neighborhood store and purchase it if you dont want to wait for Amazon delivery.  Ã‚   If you are looking for a long-lasting cream that can keep your skin hydrated all day and wears well underneath makeup, then you should give this product a try.

Saturday, July 20, 2019

Essay on Symbolism and Double Meaning in Hawthornes Young Goodman Brow

Young Goodman Brown: Symbolism and Double Meaning Young Goodman Brown is definitely a story with several meanings and images. As I was reading this story I was overwhelmed with the visual and technical images that Hawthorne projected. There was so much symbolism and double meanings in the story that I believe everyone in the class was confused at one point or another. Seemingly to the degree that they re-read the story a second time just to try and "fill" themselves with the actual vision of the reading. One question that always seems to plague classes about this story (both eng372 and other classes that I have attended in which YGB was read) is the actual meaning of Goodman Brown’s wife’s name: Faith. The double meaning really sends the reader into a whirlwind of symbolism in which if analyzed enough could probably fill an entire classroom hour. Most of the class seemed to believe that her name suggests a faith in religion or a faith in one’s self and not a name that is given. My interpretation is that "faith’, in relation to the wife’s name, represents YGB’s ...

Friday, July 19, 2019

Technology Past and Present Essays -- essays papers

Technology Past and Present Abstract Computers are in most schools in the United States. Most states have addressed the need to adopt technology standards in curriculum. As the spotlight focuses on technology integration and academic achievement, school districts are focusing on staff development as an integral part of the technology integration process. The role of computers in the classroom has changed from a support tool for basic skills and content using tutorial and remediation practice to an integral part of the instructional process. More households now have computers and Internet access and most parents believe the computer is an important tool in a child’s education. The Internet provides a wealth of information, resources, and a network throughout the world that facilitates the exchange and communication of ideas not available in the traditional classroom. Research has shown that technology does play a major role in providing an environment for increased student motivation and achievement. Technology has a powerful and positive impact on instruction today especially when staff development and technology integration is an integral part of the process. Educators have clearly underutilized technology in the classroom but it should not be confused with the significance of the role of technology in the educational process. Technology in this research paper is defined as a computer and online resources. The thrust of this paper is to explore some positive events that represent the role of technology in the educational process of children. In the article Past and Present Research Findings on Computers and Related Technology in Education, Fouts (2001) concludes that researchers have used different approaches ... ... (2001). Research on computers and education: past, present and future. Teacher Leadership Seminars, 1-27. Grunwald Associates and C&R Research,. (2003). Connected to the future: A report on children's internet use from the corporation for public broadcasting. Retrieved June 16 2003, from http://cpb.org/ed/resources/connected Honey, M. (1999). Perspectives on Technology and Education Research: Lessons From the Past and Present. Retrieved November 25 2003, from http://www2.edc.org/CCT/index.asp Kay, A. (2003). How children will finally invent personal computing. Paper presented at the National Educational Computing Conference, Seattle, WA. http://member.minds.tv/neccschedule.asp. Stratford, S.J. (1997) A review of computer-based model research in precollege science classrooms. Journal of Computers in Mathematics and Science Teaching, 16(1), 3-23.